March 11, 2022

A campaign featuring Toronto-based singer, songwriter, and poet Mustafa has been released by Holt Renfrew for spring 2022.

Men’s and women’s clothing is bright and colorful as the retailer explores themes of hope and joy in this campaign. In addition to the short film and images, a behind-the-scenes interview with the singer is included in the campaign.

Holt Renfrew’s recent campaigns have taken on more culturally relevant figures and activities – perhaps in the hopes of attracting younger customers.

Summer 2021 saw the retailer turn the spotlight on local skaters to highlight summer’s skateboard-inspired style.

In the 1990s and early 2000s, streetwear and skateboarding culture became popular worldwide, but they only recently began to influence luxury fashion. During Holt Renfrew’s summer advertisement campaign, “Holts Playground,” skaters were interviewed who spoke about skating culture, what skating has taught them and diversity in the sport.

What do you think of the collection? Check out the video link for the new line promotion!