Luxury fashion house Gucci and luxury e-commerce consignment company The RealReal team up to launch a consignment shop for sustainability. Gucci and its parent company Kering has made sustainability one of its focuses for the years to come. The move by the Italian luxury brand aims to tackle sustainability and encourage a circular economy.
The partnership will result in the launch of a robust selection of pre-owned, authentic Gucci merchandise that will set luxury connoisseurs abuzz. The Gucci and The RealReal e-commerce shop will have a full lineup of goods, with everything from apparel to accessories to shoes. The venture is another step taken by Gucci after it has eliminated the use of heavy metals in the production of their leather goods, as well as reducing the number of its annual runway shows.
To date, all Gucci apparel sold on The RealReal has saved approximately 230 metric tons of carbon and more than 10 million litres of water compared to manufacturing these items new. All Gucci purchases made on The RealReal will also help plant a tree through “One Tree Planted”, in aid of its climate change-fighting reforestation goals.
Gucci’s resale demand has increased by 10% compared to last year, with the resale value 2.3x higher than other brands sold on The RealReal platform.
Source: Robb Report
Image: The RealReal