Hugo Boss has recently launched their new line in partnership with Russell Athletic. Their new clothing line has taken the name of “Boss x Russell Athletic”.
Since the start of COVID style has shifted from a tight pair of jeans to an elastic band in our favourite sweatpants, leggings, and so on. Now, Hugo Boss has taken the newest trends and sharpened them for Spring. Sporty and breezy. It’s new, but most definitely a take on “sporty luxury”.
For the first time ever Boss and Russell Athletic are dressing everybody in off-court classics. This launch includes 30 pieces for both men and women, but what most people are excited about is the Russell Athletic unisex hero product the “Stedman sweater”.
The live fashion show will include famous faces such as Ashey Graham, Bella Hadid, and Lucky Blue Smith. You will be able to access the show online, and in stores, Boss has arranged for basketball events to happen as a great marketing tactic.
Here are other pictures of the launch:
Picture Cred: Luxury Daily, askmen, Evening Standard
Information Cred: Evening Standard. WWD