This is every millennials’ dream. Luxury brands classified as sustainable. If you know the millennial culture well, you will know that this is the culture of being woke, being environmentally safe, and caring about who is making your clothes, and how ethical it all is.
LUXURY DAILY came out with an article that has made every luxury fiend’s come true. These luxurious brands are now accepted as sustainable. These brands include Stella McCartney, Louis Vuitton, and Chanel.
Ever second-guessed buying that Chanel bag because you are concerned about the labour process, how ethical it all is, and its impact on the environment? Or, have you just opted to buy second-hand because it causes less stress for the environment? Well, do not worry anymore. Release the button, buy that bag, that scarf, the luggage – allow yourself to splurge responsibly. These are three of the list of luxury brands claiming to be sustainable.
Is it a marketing scheme or luxury brands finally paying attention to their audience? Be sure that your favourite luxury brands are now catering to what millennials want. Say goodbye to the boomers and accept the millennial as your client. How to succeed in this era?
Pick at what your audience wants more. So, becoming sustainable is the perfect grab, it is the perfect way to collect numbers and loyal buyers. So, what are your thoughts? Do you think luxury brands are losing their identity by making changes such as these?
article credits: luxury daily
picture credit: mallenbaker