LUXURY WATCHES HITTING THE MARKET

April 15, 2022

The luxury watch industry descended on Geneva, Switzerland for the annual Watches & Wonders tradeshow after two years of disruption from the pandemic.

Nearly every major brand and CEO attended the six-day event, offering a chance to see the pulse of Swiss watchmaking, which generated $24.9 billion in exports in 2021 — not only on par with pre-pandemic levels but also up 2.7% from 2019.

From boutique closures to stalled production in the Jura Mountains, where most of the country’s watch factories are located, watchmaking has been impacted by Covid-19 in multiple ways. Luxury watches, as they did in the 1980s when faced with a near-decimation by cheap quartz technology from Asia, have rebounded quickly by showing their enduring, emotional appeal.

After months without vacations or entertainment, wealthy buyers may have more disposable income after searching for tangible investments amid economic uncertainty. As an IRL fair, Watches & Wonders welcomed more than 22,000 visitors despite being staged virtually for the last two years.

Many of the creations were in development prior to the pandemic but on display for the first time due to the pandemic.

Here are a few of the most eye-catching watches on display at this year’s Watches & Wonders:

Patek Philippe Calatrava Reference 5226G
Rolex Oyster Perpetual GMT-Master II
Parmigiani Tonda PF Rattrapante GMT
Cartier Masse Mystérieuse
Jaeger-LeCoultre Rendez-Vous Dazzling Star
Vacheron Constantin Historiques 222

Consider upgrading your collection and gifting a luxurious piece to a loved one who appreciates watches.