About Greg Hounslow

• Former Head of Social at WestJet
• Award winning Marketing Executive: Cannes Lion and Guinness World Record Holder (2)

Summary:

Greg Hounslow is a trailblazing marketing leader with over 15 years of experience in digital marketing and social media. He is known for his forward-thinking approach and passion for leveraging technology to drive business growth and innovation. Throughout his career, Greg has excelled in building marketing teams that scale with rapidly growing organizations. 

Background:

As the Head of Social Media at WestJet, Greg played a pivotal role in shaping the airline's digital and social media marketing strategies during a period of rapid expansion. Over 12 years, he led efforts that significantly increased social following and customer engagement, while contributing to the company's bottom line. Greg's expertise in technology, analytics, community management, crisis communication, and content marketing proved instrumental in WestJet's growth to 100+ destinations in more than 25 countries.

Career Highlights:

• First dedicated social media professional at WestJet, instrumental in shaping digital marketing strategies.
• Led initiatives for the expansion of WestJet's business travel product, providing data-driven insights.
• Received numerous accolades, including two Cannes Lions and consecutive recognitions as the best airline on social media globally. 
• Served in senior executive roles post-retirement from WestJet, leading digital marketing initiatives and launching successful campaigns.
• Known for blending creative thinking with data-driven strategies to achieve impressive outcomes in customer acquisition, revenue, and marketing efficiency.

Professional Affiliations:

• Calgary Marketing Association
• Calgary Digital Marketing Group – Co-Chair
• CMO Council
• CapU Alumni Association

Education:

Bachelor of Tourism Management, Capilano University, 2004

Personal:

Greg is an active participant in industry forums and conferences, sharing his insights and staying abreast of the latest trends in digital marketing. He is an accomplished keynote speaker, podcast guest, and mentor to aspiring young marketers. Greg is deeply committed to giving back to the community, supporting organizations such as the Missing Children Society of Canada and the Police & Peace Officers Memorial Ribbon Society.

He resides in Calgary with his wife and three children, where they enjoy outdoor activities such as skiing, mountain biking, camping, and hiking together. Greg is also passionate about travelling and investing in finance.

Work With Greg