Volvo's new EX90 will offer an interior that reflects the company's sustainability ambitions of being a truly climate-neutral company by 2040. Instead of burled walnut and acres of tanned leather hides, Volvo is taking a different path. Interior materials leave behind old-fashioned automotive luxury and express our Scandinavian foundations. The new Volvo hopes to point out that bling isn't always best.
The EX90 interior features back-lit wood panels around the cabin, which they say creates a "scandinavian living room atmosphere and evokes the Nordic wilderness". The wool used in the premium cloth seat option, too, is certified according to what the company says are "strict sustainability standards".
The leather option is completely innovating. The material is made from recycled textiles and PET bottles, and bio-attributed material from responsibly managed forests in Sweden and Finland.
"The interior design and composition of the Volvo EX90 continues decades of iteration and innovation," says Volvo Cars boss Tony Stark.
So what do you think about Volvo combining Sustainability and Luxury?