Dolce & Gabbana is making its real estate debut, aiming to "reinforce" its lifestyle vocation.
Dolce & Gabbana, a luxury label with a turnover of over one billion euros, has announced two residential projects in Miami in the US and Marbella in Spain, as well as a hotel project in the Maldives. They have teamed up with JDS Development Group, a New York-based company specialising in property development and the construction of residential and hotel projects in New York and Miami.
Dolce & Gabbana has partnered with Sierra Blanca Estates in Spain and Dar Global in the Maldives for its first hotel projects. This diversification into real estate follows the typical path of most luxury players, helping to create a lifestyle universe around the brand. It comes after the creation of its Beauty division and the launch of its home collections.
The brand is developing a line of accessories, tableware and textiles entirely produced in-house, as well as a line of furnishings managed under licence by Luxury Living Group. These two activities should logically be used in Dolce & Gabbana's new real estate projects.
What do you think?