Ford’s Futuristic Vision for its Luxury Lincoln Brand

Ford’s Futuristic Vision for its Luxury Lincoln Brand

  • Claudine Montano
  • 08/20/22

On Thursday, Ford Motor Company introduced a sleek, futuristic Lincoln concept car.

The Model L100 concept pays homage to Lincoln's 1922 Model L — the carmaker's first luxury vehicle. It also shows Ford's vision of what an electric, autonomous luxury car could look like. "Concept vehicles allow us to reimagine and illustrate how new experiences can come to life," says Ford chief design officer.

The vehicle is not meant for production or to be sold to consumers. It is a sleek fastback with 360-degree glass around the top of the vehicle and large, prominent wheels and tires. Lincoln declined to release targeted performance or electric range of the concept.

Lincoln's Model L100 concept car was unveiled at the Pebble Beach Concours d'Elegance, an ultra-luxury car celebration and show in California. It has a "jewel-inspired chess piece controller" that replaces the steering wheel, according to the company. The interior is modular, allowing for changes in seating configurations. The doors and roof open outward from the back, allowing easier entry and egress.

The future is moving fast and towards us! Cars, cell phones, what is next? Teleporting homes? What do you think? 

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With more than a decade of experience, Claudine Montano possesses a strong business acumen of Toronto’s constantly evolving real estate market. Claudine Montano is a Broker of Record with RE/MAX Hallmark Montano Group Realty affiliated with RE/MAX Hallmark.

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